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Selecting-the-right-CRM-Strategy

Many people have a fixed idea about what a CRM solution is and what it does, based on perceptions formed a decade ago when the technology was being marketed as the new must have panacea to all sales and marketing problems. But things have most decidedly moved on since then. In the eighties and nineties, CRM solutions tended to be expensive, monolithic affairs based on static enterprise databases. As such, it really was the preserve of larger firms with plenty of in-house expertise to hand.The internet and Web 2.0 in particular has turned CRM into a dynamic engine, continuously updating information about customer requirements and...(Fill out the form below to read more)

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