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BAASS Insights Technology Blog


Building Relationships with Core Customers
by: BAASS Editor | March 01, 2016

Forming and maintaining customer relationships is one of the most important aspects of any business.  Not being able to maintain positive relationships can severely jeopardize your success.  The solution to this problem may lie in implementing the right customer relationship management (CRM) system to communicate more effectively which can provide you with the necessary tools to ensure positive customer relationships.

CRM is designed to streamline customer interactions from contact management to appointment setting, CRM is an invaluable tool for your sales and customer services team. It can assist them in meeting deadlines, follow up, appointment setting, tracking tasks, and staying organized throughout the lifecycle of a sale. In addition CRM can help by tracking purchasing patterns creating business intelligence to help you with your marketing and sales strategies.

Businesses that fail to build relationships with core customers or direct marketing efforts towards the wrong customers will struggle in this area. Using CRM analytics, businesses can gain a deeper understanding of customer activities that lead to a better understanding of your core customers, and improve communications with them.

Recently, BAASS was able to help Flags Unlimited Corporation implement Sage CRM and they are experiencing great results such as Improvements in time efficiency and quality of data, reduction in points of data entry, improved communication across departments and more.  Read more about their experience here.

To learn more about CRM and how it can improve communications in your organization join us for a live webinar “Why CRM and ERP Work Together - hosted by David Beard of Sage CRM on March 10th, 2016 at 1 pm EST (10 am PST). Here you will see how CRM leads to successful communication and outcomes for your clients and all stakeholders:

  • Gain a complete view of the customer, easily accessed by the many departments that deal with your customer's business.
  • Enable individuals from all departments to access the "right" information and avoid mistakes about who customers are, what they need, and how valuable they are to the business.
  • Free up management time to actually act on the information.

Click here to register for the webinar.


About the Author

Zainab Salihi, CRM Practice Leader


Zainab leads the CRM Practice at BAASS and brings a wealth of experience in both the strategic and tactical implementations of CRM. Her extensive background includes consulting, design, and project management. Zainab is a Sage CRM Certified Engineer and Microsoft Certified Technology Specialist (MCTS) with a Master's Degree in Statistics.
 

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